Florist holding a bouquet of flowers

From Florist to Behind-the-Scenes Support

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Hi there,

I’m Catarina, originally from Lisbon, Portugal. I moved to England 11 years ago and it was here that I discovered my love for floristry after taking a hand-tied bouquet course. From that moment on, I was hooked.

I later trained in Classic Floral Design at the Covent Garden Academy of Flowers, and after spending the last 10 years working as a professional florist, I realised I wanted to support other florists with the less exciting (but very important) parts of running a business.

Alongside offering virtual assistant support for florists, I also work as a freelance senior florist, helping in flower shops and supporting events when an extra pair of experienced hands is needed.